Neil Sisson

CMO | Web3 Marketing Executive
linkedin.com/in/neilsisson | @neilsisson | t.me/neilsisson

Profile

Crypto-native CMO with 20 years in marketing, 9+ in Web3. Grew Hivello to 100k active nodes in 6 months. 4 successful token sales (IEO oversubscribed in 90 seconds). Created DePIN Coffee Hour — 4M+ views in 10 months. Full-stack marketer who ships.

Key Achievements

100k Nodes 0 → 100k active nodes in <6 months at Hivello
10x Token Value Token valuation growth at UpBots
90 Second Sellout IEO oversubscribed in 90 seconds
4M+ Views DePIN Coffee Hour in 10 months

Experience

Chief Marketing OfficerHivello
Dec 2024 – Feb 2026
DePIN Aggregator | Amsterdam (Remote)
Creator & HostDePIN Coffee Hour
Feb 2025 – Present
Industry Podcast
Fractional CMOWeb3 Portfolio
2024

Strategic marketing leadership for Web3 projects during product-critical phases:

  • Monetum — Positioning & customer acquisition for fiat-crypto fintech
  • SuperBots — Marketing for decentralized trading dApp; brand rebuilding
  • UpBots GmbH — Retention & community growth during product relaunch
Chief Marketing OfficerLoop Markets
Mar 2022 – Jan 2023
Chief Marketing OfficerUpBots GmbH
Jun 2020 – Nov 2021
Earlier Roles
2015 – 2022

Skills

Strategy

Go-to-market, TGE/token launches, tokenomics, narrative & storytelling, campaign strategy

Execution

User acquisition, funnels, KOL management, paid ads, community engagement, PR

Leadership

Team building, cross-functional collaboration, C-suite alignment, coaching

Crypto Expertise

DeFi mechanics, digital assets, token sales (ICO/IEO/IDO), NFT launches

Education

Technological University Dublin
Gormanston College
Inbound Marketing — HubSpot Academy